Back to Biz Kid$

Why Should Credit Unions Get Involved?

This partnership will open the doors to schools that have been otherwise inaccessible to credit union educators. The project will produce measurable results (viewership via ratings, numbers of students reached during outreach in schools through Junior Achievement).

The Biz Kid$ project will demonstrate the credit union principle of social responsibility, and provide a visible example of outreach to our communities.

The project is also a forceful response to bank arguments that credit unions shouldn’t be involved in member business lending.

In return for underwriting the program, credit unions essentially get:

• A nationally broadcast, credit union awareness cooperative TV branding campaign.
• Show content that will educate families about the credit union difference (for example, one show will feature a high school credit union branch).
• Kids engaged and interested in financial literacy (and their parents too!).　
• The Biz Kid$ show will also serve as the cornerstone of a broader business education campaign with multiple levels of outreach. Imagine the possibilities such as a strong web component, interactive DVDs, business start-up kits, and seminars…maybe even a Biz Kid$ micro-credit loan for kids starting up their own businesses and only available at their local participating credit unions.
• The Biz Kid$ curriculum will be integrated into schools through the extensive network already established by Junior Achievement.

For information on how to sponsor Biz Kid$, contact Diane LaVigna-Wixted at 800-342-9835 ext. 8186 or dwixted@nyscul.org.