Spring Press Release
The following press release can be customized and sent to local media in May or early June. Sample releases will be updated throughout the year.
FOR IMMEDIATE RELEASE
Date
Contact: PR person name – CU Name; phone; e-mail address
Local children, teens celebrate National Financial Literacy Month at [CU Name]
[CITY], N.Y. – Local youth celebrated National Financial Literacy Month—and learned valuable lessons about money management—at [CU Name].
The credit union celebrated National Financial Literacy Month by [highlight activities your credit union did for National Financial Literacy Month].
April was also the National Youth Saving Challenge month for credit unions across the country. As part of the Challenge, [CU Name] encouraged young members to open new accounts and make savings deposits. [Highlight any specific activities your credit union did for Youth Saving Challenge]. More than [###] young members participated in the challenge.
“Financial literacy is a crucial life skill—one you are never too young learn. We’re proud of our efforts in April, but we’re even more proud of the work we do all year long,” said [CU contact name]. “Financial education is always a priority at [CU Name], which is why we partner with the New York Credit Union Foundation (www.nycuf.org) to offer free financial education programs for children and teens.”
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Insert credit union boilerplate information here.
Summer press release
Copy:
The following press release can be customized, pasted into your press release template and sent to local media during the third quarter. We recommend sending photos from your financial education activities, as well.
FOR IMMEDIATE RELEASE
Date
Contact: PR person name – CU Name; phone; e-mail address
[CU Name] provides local teachers, students with financial education resources
[City], N.Y. - Summer will soon be over, and the youth in our community will head back to the classroom. They’ll learn valuable skills in math, science, English, history and more. But there’s a critical skill that isn’t always in the lesson plans: understanding and managing money. This skill will impact every area of their lives, but many youth are never taught it. In fact, only 29 percent of teachers nationwide are teaching financial education—and fewer than 20 percent feel “very competent” to teach any personal finance topics.*
[CU Name] is working to change this trend by providing local teachers and students with the financial education resources they need. In partnership with the New York Credit Union Foundation, the credit union will once again supply high school teachers and students with free, award-winning financial education curriculum developed by the National Endowment for Financial Education® (NEFE®). Using the interactive curriculum, teens will learn a series of critical skills, like how to make a personal financial plan and budget, how to manage credit, how to use financial services and how to adapt their lifestyles and habits to meet financial goals.
“We know that many teachers don’t have the funds or other resources to teach financial education. By providing them with the materials and support they need, we’re helping to fill that gap,” said [CU contact]. “It’s just one way [CU Name] is helping to advance financial literacy in our community.”
[CU Name] also sponsors the brass|STUDENT PROGRAM, which provides local students with free issues of brass|MAGAZINE, a lifestyle money magazine written by young adults. The program also includes free online resource centers for both students and teachers.
[Highlight any other workshops, events or upcoming classroom presentations.]
For more information about [CU Name’s] financial education efforts, visit [website or call to action info].
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* Teachers’ Background & Capacity to Teach Personal Finance study, published in 2010 by the National Endowment for Financial Education
Fall press release
Copy:
The following press release can be customized, pasted into your press release template and sent to local media during the third quarter. We recommend sending photos from your financial education activities, as well.
FOR IMMEDIATE RELEASE
Date
Contact: PR person name – CU Name; phone; e-mail address
[CU Name] provides local teachers, students with financial education resources
[City], N.Y. - Summer has ended, and the youth in our community are officially “back to school.” They are learning valuable skills in math, science, English, history and more. But there’s a critical skill that isn’t always in the lesson plans: understanding and managing money. This skill will impact every area of their lives, but many youth are never taught it. In fact, only 29 percent of teachers nationwide are teaching financial education—and fewer than 20 percent feel “very competent” to teach any personal finance topics.*
[CU Name] is working to change this trend by providing local teachers and students with the financial education resources they need. In partnership with the New York Credit Union Foundation, the credit union is once again supplying high school teachers and students with free, award-winning financial education curriculum developed by the National Endowment for Financial Education® (NEFE®). Using the interactive curriculum, teens learn a series of critical skills, like how to make a personal financial plan and budget, how to manage credit, how to use financial services and how to adapt their lifestyles and habits to meet financial goals.
“We know that many teachers don’t have the funds or other resources to teach financial education. By providing them with the materials and support they need, we’re helping to fill that gap,” said [CU contact]. “It’s just one way [CU Name] is helping to advance financial literacy in our community.”
[CU Name] also sponsors the brass|STUDENT PROGRAM, which provides local students with free issues of brass|MAGAZINE, a lifestyle money magazine written by young adults. The program also includes free online resource centers for both students and teachers.
[Highlight any other workshops, events or upcoming classroom presentations.]
For more information about [CU Name’s] financial education efforts, visit [website or call to action info].
###
* Teachers’ Background & Capacity to Teach Personal Finance study, published in 2010 by the National Endowment for Financial Education
Additional release: for use by credit unions that host financial education training in July
Copy:
The following press releases can be customized, pasted into your press release template and sent to local media during the third quarter. We recommend sending photos from your financial education activities, as well.
FOR IMMEDIATE RELEASE
Date
Contact: PR person name – CU Name; phone; e-mail address
Local teachers, volunteers get valuable financial education training
[City], N.Y. - Money management is a crucial skill that every young person should learn…but only 29 percent of teachers nationwide are teaching financial education, and fewer than 20 percent feel “very competent” to teach personal finance topics.*
[CU Name] is working to change this trend by providing local teachers and other community volunteers with the financial education training they need. On July [date], the credit union hosted a free, one-day financial education training session in [Town]. The training was delivered by Cornell University Cooperative Extension and the New York Credit Union Foundation.
“[CU Name] is committed to building youth financial literacy, and that means providing our local teachers and community volunteers with the training and materials they need,” said [CEO name]. “By hosting this training, we were able to bring a wealth of information to one place, for one day—and offer it free of charge.”
[##] teachers, credit union staff and other community volunteers attended. The group learned how to teach financial education curriculum and educate youth about topics like investing, new credit card regulations, bankruptcy prevention and tax preparation.
[Insert quote from an attendee about why the training was valuable.]
For more information about [CU Name’s] financial education efforts, visit [website or call to action info].
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* Teachers’ Background & Capacity to Teach Personal Finance study, published in 2010 by the National Endowment for Financial Education
