What is It?
“brass|MAGAZINE tries to be the voice and the resource that young people can turn to when they have questions about all of those first encounters in life,” Bryan Sims, the 25 year-old founder and CEO of brass|MEDIA, has stated. “We’re able to hook students with interesting articles that range from establishing credit, buying a first car, learning how to invest or pay for college, and applying for a job,“ he added.
Participating New York State credit unions help make it possible for classroom sets of the brass|MAGAZINE Student Edition to arrive in public high schools about the middle of the month in February, August, and November. Since schools are not is session during the summer, the May issue is available online. Each public high school in the state receives classroom sets equal to 10% of their junior and senior student enrollment (e.g., if a high school has 500 juniors and seniors combined, they receive 50 copies).
Who Writes It?Produced by young adults for young adults, brass|MAGAZINE sees readers eye-to-eye and shows them how to make, manage, and multiply money. brass plans to showcase how teachers are using brass|MAGAZINE in a new feature—brass in Class.
PR tip: have a credit union representative conduct a financial education presentation for a local school and encourage the school to submit a photo and story to studentprogram@brassmagazine.com. Great PR for your credit union!
How can brass|MAGAZINE Help You Reach the Generation-Y Market?Visit http://www.brassmedia.com/sections/why%5Fbrass for information about the importance of marketing your credit union to young adults and how brass|Magazine can assist you in your marketing efforts.
Visit http://www.brassmedia.com/sections/what%5Fis%5Fbrass for information about ordering copies of brass|MAGAZINE for distribution in your credit union.
